.comment-link {margin-left:.6em;} Making Sense: e-Digest of Brand Thinking

Tuesday, May 17, 2005

You won't catch Hyundai owners driving naked

This in from CNN/Money: According to online auto news source Inside Line, a surprising number of Hyundai customers said they didn't want Sirius Satellite Radio installed in their vehicles. Why? Because they objected to so called "Shock Jock" Howard Stern, who will begin broadcasting on Sirius in 2006.

Hyundai knows all of this because they surveyed about 400 customers and asked whether they preferred XM or Sirius satellite radio in their cars. Overwhelmingly, they chose XM. And so did Hyundai. The automaker plans to roll out a fall program that offers 90 days of free XM satellite radio programming with its new models, starting with the Santa Fe SUV, and the Sonata and Azera sedans, according to Edmunds.com

Okay, I know what you're thinking. And this excerpt from
The CHUD.COM Message Boards,sums it up nicely:

"They do realize that the radio will come with a channel changer, don't they?I
only ask because it seems that a lot of people don't understand that a large
number of radios and televisions come with channel changers. I mean, as standard
equipment. You don't even have to pay extra for one."

I just returned from a two week drivng expedition in a car equipped with Sirius and cannot imagine the trip without it. No more annoying radio ads and morning DJs, just hundreds of listening options ranging from hair metal to BBC news. Perhaps the surveyed people did not realize they could flip through the stations for an hour and still never hear Stern. Without fail I'm sure there is someone just as annoying as Stern on XM.
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