.comment-link {margin-left:.6em;} Making Sense: e-Digest of Brand Thinking

Thursday, June 30, 2005

Wish I had written that...

You have to love a book whose first line reads: "Let's face it: Business today is drowning in bullshit."

For Father's Day, my son gave me a copy of Why business people speak like idiots by Brian Fugere, Chelsea Hardway and John Warshawsky. It's an insightful and humorous handbook for avoiding the inane corporate-speak and jargon that American Business is so hopelessly mired in. The real-world examples are hilarious. That is, until you realize that you, too, have at one time or another penned such bull-laden phrases as "actionable business insight" and "customer-centric communication."

Visit Bullfighter.com and you'll find two neat tools for cutting the bull out of business communications. One of the tools is the Mystery Matador, which analyzes and grades copy, then sends the score anonymously to the email address you supply. Great for keeping your boss on his or her toes.


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