.comment-link {margin-left:.6em;} Making Sense: e-Digest of Brand Thinking

Saturday, July 16, 2005

Your chance to define a brand

Nick Wreden is a Malaysia-based, self-described "brand futurist" who sends out an email newsletter every so often. His latest issue is about "Wikification," or as he defines it, "the process by which customers define brands based on the economic, experiential or emotional value they receive - represents the biggest force in branding today. Wikification is occurring on Intelliseek, Epinions and other feedback sites, message boards, viral emails and SMSs, water-cooler chat, and other peer-to-peer conversations."

Nick's Web site to read more about Wikification and other branding issues. It's well worth the trip.

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