The good, the bad and the ugly -- a critical look at brand communications today.
Wednesday, August 03, 2005
New advances in fruit branding
It used to be that Chiquita brand bananas and Dole brand pineapples were the major labelers of fruit. But lately, colorful little labels have been popping up on everything from apples to zucchini. In addition to showing the country of origin, each tiny label sports the grower’s brand identity. There are hundreds of these unique labels from around the world. You can see them at The World of Fruit Labels You can trade them there as well, like people do with baseball cards.
By the way, you might want to start saving the labels you bring home from the grocery. They’re about to get scarcer. New laser technology is doing away with paper labels, branding the fruit’s skin directly.
I’ve sustained a freelance copywriting career for more than 20 years. I've written advertising and annual reports for some of the world's leading corporations, including The Coca-Cola Company, Polo Ralph Lauren, Newell Rubbermaid, Emirates Airlines, Neenah Paper, Universal Electronics, CDC, Equifax, and Progress Energy. I’ve picked up plenty of wisdom along the way. And I’m happy to share it with you. For free.