.comment-link {margin-left:.6em;} Making Sense: e-Digest of Brand Thinking

Wednesday, August 03, 2005

New advances in fruit branding

It used to be that Chiquita brand bananas and Dole brand pineapples were the major labelers of fruit. But lately, colorful little labels have been popping up on everything from apples to zucchini. In addition to showing the country of origin, each tiny label sports the grower’s brand identity. There are hundreds of these unique labels from around the world. You can see them at The World of Fruit Labels You can trade them there as well, like people do with baseball cards.

By the way, you might want to start saving the labels you bring home from the grocery. They’re about to get scarcer. New
laser technology is doing away with paper labels, branding the fruit’s skin directly.

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