.comment-link {margin-left:.6em;} Making Sense: e-Digest of Brand Thinking

Sunday, February 19, 2006

Brick by brick, LEGO enters the computer world.

I don’t why I keep writing about LEGO. I’m not particularly enthralled by them. But every time I turn around, it seems there’s something new in the media. This time, it’s a LEGO PC. The folks at PC Magazine commissioned famous LEGO artist Nathan Sawaya to build a PC using only LEGO components, which he did. But to go one better, PC Magazine turned it into a working computer and is now giving it away to some lucky person. For your chance to win, click here.

Looks fun, Robert, but that mouse is an ergonomic killer.
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