.comment-link {margin-left:.6em;} Making Sense: e-Digest of Brand Thinking

Wednesday, June 14, 2006

New Lego CEO -- Being nice isn't enough

I love straight talk, especially when it comes out of the mouth of a CEO. In the June issue of Fortune Magazine, there is an article on the rebuilding of Lego. (Yes, another Lego story) This time it’s about their new CEO, Jorgen Vig Knudstrop. He’s made the company profitable again. He’s also rocked Lego’s culture like an earthquake. He replaced the old mission statement, “nurturing the child,” with a new one: “I am here to make money for the company.” His candor is reminiscent of when Lou Gerstner said, “The last thing IBM needs right now is a vision.” The article is short and worth reading.

Your accompanying image is of Bob the Builder, a Mega Blok brand. For shame...
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