Sunday, June 25, 2006
Tag line of the month (June 2006): CRAVENDALE®
CRAVENDALE® is a dairy company in the UK. Launched in 1998, it went to market with a unique (and hilarious) tag line:
Their Web site is truly entertaining. It's a comical call to action, imploring milk drinkers to 
join a grassroots movement of milk-loving activists - passionate believers in the taste of CRAVENDALE®. Their mission: to protect the supply and availability of CRAVENDALE® milk by “monitoring the activities of rogue herds of dairy cows.”
On their Web site, you can view the latest CRAVENDALE® TV spot. I don’t want to give it away, so I’ll just say it’s funny...and memorable.
By the way, if you have a favorite tag line, please send it my way. I’ll feature it in July.
Milk so good, the cows want it back
Their Web site is truly entertaining. It's a comical call to action, imploring milk drinkers to 
join a grassroots movement of milk-loving activists - passionate believers in the taste of CRAVENDALE®. Their mission: to protect the supply and availability of CRAVENDALE® milk by “monitoring the activities of rogue herds of dairy cows.”On their Web site, you can view the latest CRAVENDALE® TV spot. I don’t want to give it away, so I’ll just say it’s funny...and memorable.
By the way, if you have a favorite tag line, please send it my way. I’ll feature it in July.
