.comment-link {margin-left:.6em;} Making Sense: e-Digest of Brand Thinking

Sunday, June 25, 2006

Tag line of the month (June 2006): CRAVENDALE®

CRAVENDALE® is a dairy company in the UK. Launched in 1998, it went to market with a unique (and hilarious) tag line:
Milk so good, the cows want it back
Their Web site is truly entertaining. It's a comical call to action, imploring milk drinkers to join a grassroots movement of milk-loving activists - passionate believers in the taste of CRAVENDALE®. Their mission: to protect the supply and availability of CRAVENDALE® milk by “monitoring the activities of rogue herds of dairy cows.”

On their Web site, you can view the latest CRAVENDALE® TV spot
. I don’t want to give it away, so I’ll just say it’s funny...and memorable.

By the way, if you have a favorite tag line, please send it my way. I’ll feature it in July.

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