.comment-link {margin-left:.6em;} Making Sense: e-Digest of Brand Thinking

Monday, July 17, 2006

Send a message to Madison Avenue — vote for your favorite icon and tag line

Last year, it was Juan Valdez and GEICO Gecko who strolled down the Madison Avenue Advertising Walk of Fame, along with two tag lines: “imagination at work,” and “When you care enough to send the very best.”

This year, who knows? It could be Smokey Bear or maybe Fruit of the Loom Guys. The point is—you get to decide. Cast your vote for your favorite brand icon and tag line in the
2006 Advertising Week poll. The winners will be announced at Advertising Week 2006, Sept. 25-29 in New York City.

Seeing the fruit of the loom guys reminded me of my six-year-old's new favorite jinge: "You can't over love your underwear." Alas... no jingle vote on the Ad Week poll. What's your vote for best slogan?

Great blog and smart thinking.
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