.comment-link {margin-left:.6em;} Making Sense: e-Digest of Brand Thinking

Wednesday, February 07, 2007

Add a little chaos to your brand strategy

Here’s a link to a post from Dino Demopoulos in chroma that I found interesting. It’s entitled “Dynamics of Viral Marketing.” Here’s how it begins >

“My personal experience with music/DJs/underground culture, which is largely driven by word of mouth, has made me skeptical of any model that simplifies the process by which new ideas spread. I have repeatedly found that the process of finding stuff out, making things more popular, going from underground to mainstream, takes place in a very chaotic manner, and is nearly impossible to predict. The real world does not follow theory.”

It's worth a read.

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