Wednesday, February 07, 2007
Add a little chaos to your brand strategy
“My personal experience with music/DJs/underground culture, which is largely driven by word of mouth, has made me skeptical of any model that simplifies the process by which new ideas spread. I have repeatedly found that the process of finding stuff out, making things more popular, going from underground to mainstream, takes place in a very chaotic manner, and is nearly impossible to predict. The real world does not follow theory.”
It's worth a read.